HOW TRANSLATION COULD BE BENEFICIAL FOR ARTISTS DURING CORONA PANDEMIC

Sonakshi Hudda
2 min readDec 28, 2020

India is a land of artists from different regions, there are painters, musicians, sculptors, craftsmen, poets, writers, etc. The culture of art has been present since ancient times in our country. But the situation that has arrived due to the corona pandemic has affected this culture in a severe manner. Many of the artists who were dependent on galleries, traveling and social gatherings have been cut off from their only source of income. They have to face the daily challenge of managing their resources so that they could survive.

Although this pandemic has proven to be the most unpredictable thing in decades and presents a number of challenges and difficulties for the artist around the world, it is not completely void of the silver lining. Artists have plenty of time to invest in themselves so that they could level up their skills during the pandemic. A painter could brainstorm about the color combinations and using different brushes, a musician could play his instruments and exploring new techniques and melodies that would justify his emotions, a poet could observe and introspect taking out meanings from minute details from his surroundings and arranging those metaphors beautifully. Writers could attain inspiration from within and turn those into beautiful plots.

One of the major advantages of this pandemic is the potential of finding new target audiences of multiple regions. Due to modern technology, artists can present their new skills on different online platforms that could be accessed by anyone in the world. In India, the conventional offline platforms were able to provide recognition to them in a limited local region. It would have taken a lot of effort to be recognized by the whole city, but because of these new platforms, artists from India have once in a lifetime opportunity to expand their audience exponentially, that too of multiple regions. In this goal, the languages translation agencies could provide a helping hand.

With the help of these translation services, artists from different regions could transform their art into a language that could attract an audience from different regions, for e.g.: languages translation services in Delhi could help an artist from Delhi to connect to the audience of Punjab, Maharashtra or even foreign audiences from the UK. The only surety during these unpredictable times is that everyone is in their houses, so everyone would be active on various online platforms, exploring different content from around the world. Everyone is more open towards the new possibilities, and have ample amount of time to promote and appreciate what they liked. So, this pandemic could not only help in the emergence of new artists from around the world but also allowing the existing artists to expand and interact with different people and audiences from different regions, understanding their cultures and preferences which could be golden information for any artist. Also, appreciation from various cultures and regions could provide a major confidence boost to the artists and people also get to know the thinking and vision of the artists. It could lead to an entirely different set of audiences, and having those could not harm any.

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Sonakshi Hudda
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A senior content strategist at TYC Communication. Writing about various niches is her passion.