How to make a career in digital marketing in 2021
While digital marketing was becoming popular on its own, it’s adoption has been catalyzed by the Covid-19 pandemic. The sudden switch to the online platform for conducting business has left digital marketing as the only viable marketing model and businesses — big and small — are leveraging its power to attract customers. Naturally, this has resulted in an increase in the demand for digital marketing professionals. Many social media companies in Delhi are looking for people who know the ins and outs of the digital marketing game. So the question is, how can you become one of those desired candidates? Let’s find out:
Step 1: Create your own website
Marketing is all about attracting people to a product or service. If you can’t attract people to yourself, you won’t be able to attract them to other people’s business. Therefore, the first thing you should do is to create your own website and try to generate traffic on it. It will not only teach you valuable lessons in digital marketing, but it will also be a shining gem in your portfolio. An SMO company in Delhi or any other metro city would rather prefer to hire a candidate who has practical experience than someone who only possesses theoretical knowledge.
Step2: Learn SEO
You cannot expect to rise in your digital marketing career without knowing how to do SEO or Search Engine Optimization. SEO basically is a set of techniques used to make websites more discoverable for search engines. Therefore, when someone searches your target keyword, your website pops up on the first page. Getting a website to rank in the first three results on Google can make a world of difference to the business that owns that website. Therefore, you must know how to do SEO.
Step 3: Get certified for Google Ads and Facebook advertising
To become a digital marketing consultant and work for the top social media companies in Delhi, you’ll need to learn how to operate Google Ads and how to place advertisements on Facebook for the best possible outcome. The best way to get trained and to get your skills validated is by getting a certification in Google Ads and Facebook advertising.
Step 4: Master Google Analytics
Google Analytics allows you to quantify the work that you’ve done on a certain website and gives you a clear path to work on. With the help of Google Analytics, you can learn so much about what changes you need to make to generate more traffic on your website.
Step 5: Get an internship
By getting an internship in a reputed social media company in Delhi, you can fast track your career growth. Not only will you learn practical skills that can be put to good use later, but you will also have a relatively easier time finding a job as a fresher.
Digital marketing is evolving as one of the domains where you can carve out a stellar career. All you need is a hunger to learn, patience, and creativity.
