Can You Use WhatsApp to Promote your Business and Products?

WhatsApp has become the most popular mobile messenger app in the whole world. Over 2 billion users of this application are active at least once a month on this platform. Its competitors like Facebook Messenger and WeChat are not that far behind but have a long way to go before reaching WhatsApp’s level. There exists a WhatsApp Business app that allows you to have a business presence on this platform. It is best for businesses on social media platforms if an excellent digital public relations agency gets involved. Their insight and experience can help you navigate your business on a foreign platform. There is a lot of merit in having your business on WhatsApp.

Here’s How You Can Use WhatsApp to Promote Your Business and Products!

• Improve Your Customer Service.

WhatsApp Business has made customer service a much more smooth and efficient process. Customer service is essential to all businesses and is mostly the weakness of many. This leads to loss of customers; however, with WhatsApp Business, customer service is now personalized.

There are various tools through which a business can improve customer service on WhatsApp. Quick Replies allows businesses to answer frequently asked questions or FAQs and post them as a template. This saves time and effort spent in repeating the same answers to various consumers. The next feature is Labels. It helps a business to categorize and prioritize users and messages. Finally, away Messages and Greeting Messages are automated responses that save a lot of time for both the consumer and the seller.

• Networking with Professionals Is Easy via WhatsApp

A business can use WhatsApp to communicate with other professionals in the same industry. You can even communicate with your colleagues, which streamlines all your business discussions under one account. In addition, WhatsApp allows sharing files up to 100 MB, and 256 people can be in one group on the platform. This simplifies business communication. Around five million businesses have signed up for this app and actively use it to grow their business.

• Utilizing the Catalog Tool to Promote Your Products

The catalogue tool on WhatsApp acts as a virtual store. It offers various excellent features under a single umbrella. Consumers can browse through various products without even leaving the app. It allows a business to upload up to 500 products and services with a title, description, price, code, and a link to the website. It is effortless for customers to share the links from the catalogue within the app itself.

Conclusion

A good digital public relations agency in Delhi will help businesses set up their business on WhatsApp. The future of the WhatsApp business is extremely bright and filled with opportunities. Regular updates are being launched to make the platform even more business-friendly. A secure digital payment feature was introduced in select few countries. WhatsApp business’s parent company is Facebook which is trying to increase advertisement opportunities in both domains. It isn’t very reasonable to not be on this app.