5 Methods Through Which You Can Enhance PPC Campaigns Using Customer Information!

PPC is essential to get more visits to your site, which can eventually give you more customers. To get more clicks, it is crucial to run PPC campaigns that feel real and are relatable. The best way to do so is by using real customer ratings, reviews, photos, and other customer information. Hire PPC Services today to get more personalized, engaging, and effective campaigns.

Five methods to enhance your PPC campaigns using customer information

Here in this blog, we’ll tell you five methods through which you can ensure more clicks on your ad using customer information.

1. Customer Reviews

Customer reviews can be creative. Pick out attention-grabbing quotes from your customer’s reviews and include them in your ads. Spot mentions which stick out the most as they can potentially help in marketing your brand. Put benefit points mentioned in customer reviews in your ads.

1. Video Testimonials

Videos drive more audience engagement in comparison to photos or texts because they are entertaining to watch. Running happy customer’s video testimonials can benefit more as people will gain trust over your brand. Getting a first-hand review via video ads will gain your ads more clicks. Hire PPC Services today for best results.

1. Customer Photos

If you sell physical products, your customers might post your products on social media with it. Make sure to incorporate these photos (of course with the customer’s prior permission) into graphics of social ads and feature them on landing pages. If you don’t sell physical products, incorporating a picture of a customer with a testimonial quote can look good for your PPC campaign. This will help your brand give off a personal feel and draw attention.

1. Customer Count

If your brand has a huge customer base or even enough numbers to sound impressive, then you can quote that into your ad. Example, “100K customers and counting”. You can even mention customers added in a set timeline like “serving 100,000 happy customers per year”. Suppose running regionally targeted ads, citing the number of customers in a specific area. Like for targeting the Delhi area, ads could mention “10,000 customers in Delhi”. Hire a PPC Company in Delhi to get help.

1. Demographic Data

Take the help of your current customer database to get common characteristics of people who are using your products or service. From age to the area and finer details like job title or industry can help you target and build a potential client base for the future. This can even help you identify lacuna in your current customer base.

Conclusion

PPC campaigns can be made more personal, real, and engaging by using your customer’s information. Take some time, look into what your current customer base is saying, and think about your brand. Use the customer reviews, ratings, and photos to give your ads a more personal feel. Use your current customer demography to help you target and build a customer base for the future. Pick out reviews that stand out and happy customer photos to directly incorporate in your PPC ad campaign. TYC Communication, a PPC Company in Delhi, will provide all the services related to marketing and communication.